Privacy Policy

SEL Creative(referred to as "we", "us", or "our") is the Data Controller for your personal data. We are a freelance web development business based in New Eltham, London.

We collect the following types of information to provide our services:

• Identity Data: Names, usernames, or similar identifiers provided when you contact us.
• Contact Data: Email addresses, telephone numbers, and business details provided via our contact forms.
• Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting, and operating system used to access this website.
• Usage Data: Information about how you use our website, used to optimize user experience.

We only use your personal data when the law allows us to. Most commonly, we use your personal data in the following circumstances:

• Contractual Performance: To process your project inquiries, provide quotes, and deliver the web development services you have requested.
• Legitimate Interests: To run our business, keep our records updated, study how customers use our products/services, and to grow our business.
• Legal Obligation: To comply with a legal or regulatory obligation (e.g., tax reporting to HMRC).

Note: We do not sell your data to third parties. Ever.

To run our business efficiently, we may share your personal data with trusted third-party service providers. These include:

• Hosting & Infrastructure: Krystal Hosting (UK-based server infrastructure).
• Content Delivery: Cloudflare (for security, site performance, and DDoS protection).
• Analytics: Google Analytics (for understanding site traffic and performance).
• Communication: Email service providers for client correspondence (SMTP services).
• Professional Advisers: Accountants, insurers, and authorities (such as HMRC) based in the UK.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

Our website uses cookies and local storage to distinguish you from other users. This helps us provide you with a good experience when you browse our website and allows us to improve our site.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. Access to your personal data is limited to those who have a business need to know.

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. By law, we must keep basic information about our customers for six years after they cease being customers for tax purposes.

Under the UK data protection laws, you have rights including:

• Your right of access: You have the right to ask us for copies of your personal information.
• Your right to rectification: You have the right to ask us to rectify personal information you think is inaccurate.
• Your right to erasure: You have the right to ask us to erase your personal information in certain circumstances.
• Your right to restriction of processing: You have the right to ask us to restrict the processing of your personal information in certain circumstances.
• Your right to object to processing: You have the right to object to the processing of your personal information in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).